How to Promote Your Telehealth Business

Written by: Jacob Wisda

Promotion Will Make or Break Your Telehealth Business

Almost two years into the COVID-19 pandemic, medical infrastructure has changed. Between the need for social distancing and a backlog of patients at hospitals and clinics, a change in healthcare was inevitable. But for patients and practitioners, these changes may be for the better. And that’s thanks to telehealth businesses. 

More than ever before, Americans have learned to live remotely. Skype meetings and Zooms calls facilitate our work and social lives. As a result, turning to video calls and chats for medical check-ins couldn’t be easier. The only problem is in finding customers.

While plenty of virtual care providers offer great service, they struggle to promote their telehealth business. More often than not, finding customers requires flexibility, investment, and market savvy. Thankfully, Beam knows simple strategies that will increase your customer base. 

Update Your Website

Think back to the days when walk-in clinics and doctor’s offices were the norm. When a patient walked into the reception area, this first impression painted their view of the medical practice. Clean lobbies with informative pamphlets and well-organized interiors prepare clients for a worthwhile experience. On the other hand, an unorganized or intimidating reception area lowers patients’ expectations. 

In promoting a telehealth business, the same principle applies to your website. A clean interface that guides customers to important pieces of information sets your practice up for success. From here, set up easy-to-follow links that make scheduling an appointment fast and easy. The quality of your homepage determines your customer’s willingness to try your service. 

Business promotions from external sources are important. But at the end of the day, no one can cast your telehealth business in a better light than you. 

Anticipate Questions About Your Service

Even the most impressive web design won’t address every user’s concerns. For clients that are new to remote healthcare, questions about your practice are inevitable. Even customers who have used telehealth services before may still wonder what sets your website apart. Because of this, anticipating their questions will contribute to promoting your brand. 

Implementing an FAQ page will lead to users spending more time on your website. From here, you can preemptively address their main concerns and points of interest. FAQ pages can specify if you’re taking new patients, point out the specific health issues you deal with, including cost and insurance information, or describe your business process [1]

These kinds of inquiries aren’t restricted to an FAQ page, either. A helpful contact section on your homepage may direct clients to your customer service team. From here, you can schedule a call, better promote your telehealth services, or answer any lingering questions. The transition to remote healthcare isn’t always seamless, but with an understanding of your audience, that can be to your benefit.

Email Lists Bring in Repeat-Customers

The two previous strategies focus on growing your brand and gaining new clients. While this is instrumental for your practice’s success, you can’t forget about past customers. Because with the right outreach strategies, you can ensure that repeat clients form the backbone of your business.

Promoting your telehealth business to previous customers is easy. By retaining past users’ email information, you can reach out to them with newsletters, special promotions, or reminders for regular check-ups. Not only is contacting past clients free but because they understand your service, scheduling a new appointment is fast and easy.

As a bonus, because many practices take a phone number in addition to email, text message reminders can supplement your email list. Just be sure not to bombard your customers with messages. If they block your number, you’ve lost a valuable line of communication [2]

Social Media Boosts Engagement

Given how much time people have spent indoors during the pandemic, it’s no surprise that social media use continues to grow. And with so many platforms to choose from, telehealth businesses have turned to social media for promotion. While social media should never be a company’s primary form of outreach, it’s still a valuable channel. This is especially true if you diversify your outreach tactics. 

LinkedIn is a great place to network, recruit new talent, and project your mission statement. Facebook and Instagram have a “story” feature that’s perfect for new promotions and quick calls to action. And finally, Twitter is a great place to field questions and attach a face to your business. A combination of these platforms will maximize exposure for your telehealth practice.

Incorporate Reviews and Ratings

No one can deny how valuable user outreach is. But while finding new customers is important, satisfied users can promote your telehealth business, as well. Increasingly, telehealth providers have found success and new clients by promoting customer reviews. In this respect, users become brand ambassadors.

By adding a review section to your website or by linking to a third-party ranking site, you can attach greater value to your services and staff. With so many clinics out there, customer reviews can set you apart. And don’t underestimate the impact of these rankings. When looking for the best virtual care options, 80% of customers look to ratings and reviews when making a decision [3]

At the end of the day, telehealth offers premium healthcare in its most convenient form. But for any telehealth business to get off the ground, dedicated promotion is a must. If you need any assistance in advertising your virtual care service, Beam is here to provide support. Click here to learn how we will help you build a better website, strengthen your online presence, and find new patients. 

Sources:

1: https://www.fullmedia.com/10-marketing-ideas-if-you-are-launching-telemedicine-at-your-practice

2: https://truenorthcustom.com/blog/5-digital-strategies-for-marketing-telehealth-services-that-will-boost-your-virtual-care-volume-and-revenue/

3: https://www.geonetric.com/digital-strategy/5-tips-for-promoting-telemedicine/

 

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